#161 Messaging is About Being a Messenger, Not Wordsmithing

#161 Messaging is About Being a Messenger, Not Wordsmithing

The most common question I get is “Can you help me create a dialed-in elevator pitch?”  That’s because at the first mention of “messaging,” people often think we’re talking about wordsmithing.  It’s not about getting the words right. It’s about being a Messenger. Yes, clear, connected messaging is important for people to understand the impact… Continue Reading

#157 How Do I Position My Messaging for These Times?

#157 How Do I Position My Messaging for These Times?

Right now is an opportunity to speak to how your work can support your people in our current pandemic world. Yet it’s natural to feel uncertain about your messaging and be left wondering how it all fits together or how you can stay relevant. Whether it be how you communicate your offering, talk about your… Continue Reading

#155 Being a Messenger During These Uncertain Times

#155 Being a Messenger During These Uncertain Times

Right now, many of us are experiencing things we’ve NEVER experienced. Empty grocery store shelves… quarantines… canceled events and closed doors (in 30 years, this is the first time I’ve ever seen the Vegas casinos close). It’s surreal, isn’t it? Our current global pandemic has brought so much uncertainty, and many Messengers I know have… Continue Reading

#153 Your Message is a Moving Target

#153 Your Message is a Moving Target

A few weeks ago, I put out a call to apply for a Hotseat with me. I loved reading everyone’s applications and learning about their businesses and messages. And I also saw a pattern I see often. We assume that any lack of clarity will be a simple fix ~ 15 minutes of coaching from… Continue Reading