Lee is one of my beloved Messenger Masterminders who just joined our fall round, but before that, I had a chance to hotseat her during my last Message Clarity Challenge.
She uses art & creativity to support her clients, and she wants to put that in her messaging because talking about it often sparks people’s interest – it speaks to them and draws them in. Especially the artistic types!
But Lee is a podcast listener and has heard me talk over and over about the Tool to Problem Pivot. 😉
She knows by heart my advice to talk about the results or problem she solves rather than the “how” or methodology.
So her question was:
“Should I keep my methodology out of my message?”
“And if so, how do I find and connect with those people who would be like ‘oh yes I need that!’”
Lee & I talk about:
- Where to talk about your tools and process and where NOT to
- The critical piece for her to speak to when she talks about her work and to put at the forefront (and why my advice for her is different than usual)
- Identifying where her people are at and the first step they’re ready to take
- What she needs to educate her audience on in her marketing so they’re ready for her service
- Why I’m not a huge proponent of honing down your What Do You Do statement too far
Deeper support from me:
- What’s your Messenger Archetype? Take the quiz.
- My Messaging Intensives are for coaches wanting to land on a clear, cohesive way to express the story of their work and their place in it.
- Follow me on Instagram for behind-the-scenes and deeper stories around this conversation.
What’s your top takeaway from this episode? Take a screenshot of your podcast app, share your takeaway + tag me on Instagram to let me know. (And so I can shout you out!)
Hi! I’M ADRIA DECORTE, M.S., Message Clarity Coach
Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches make a message that feels messy CLEAR so they can reach more people, scale their business, and start a movement.