When it comes to copywriting, there’s a lot of focus in the online business space on tactics for things like “conversion” and “customer acquisition.”
I call that HEAD messaging. As in ~ it gets you all wrapped up in figuring out your copy with your head. What you’re supposed to say.
I teach HEART messaging. Because…
Connected copy comes from writing with your heart, not your head.
It’s less about an intricate web of logic-based tactics…and more about creating connection, making people feel seen, and moving them to action.
It’s still effective. It still “converts.” But it also builds trust, feels in your integrity, and is in relationship with your people.
When I’m working with copywriting clients, I have a specific process to pull this more connected messaging to the surface so I can see the threads and weave them all together.
In episode #165 of Unforgettable, I take you through that connected copy process (and p.s. there’s a free worksheet – see below!)
Deeper support from me:
- What’s your Messenger Archetype? Take the quiz.
- I lead Messenger Mastermindsfor women coaches ready to feel solid in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. Limited spots.
- As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat.
Links from the Episode:
- (Freebie) Connected Copy Worksheet
What’s your process for writing sales copy? Let me know in the comments over on Instagram.
Hi! I’M ADRIA DECORTE, M.S., Message Clarity Coach
Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches make a message that feels messy CLEAR so they can reach more people, scale their business, and start a movement.