Closing out Speaking to What Matters: Conversations on Messaging for a More Just World, here is my personal debrief with specific aha moments and learnings I took away from each leader about how to show up for social justice in your messaging.
A Few Takeaways:
- You can’t slap up new inclusive messaging on your website and expect more diverse clients to come. Messaging is the end point after you’ve done the internal work and learning. (Hat tip to convos with Cher Hale and Trudi Lebron.)
- Be discerning. There’s no formula for knowing when to pass the mic / when to speak up / what to say / how to do any of this. (HT Erica Courdae and Nisha Moodley.)
- Be really clear, specific and explicit about who your work is for.More words vs collapsing people into narrow labels for the sake of tidy marketing. (HT Kelly Diels and Trudi Lebron.)
- Slow down.Harm often happens when we’re moving so fast and not taking time to be intentional and present and see the actual humans in front of us. (HT Tamala Poljak, Nisha Moodley, and Trudi Lebron.)
- Values-based marketing is when you attract people who don’t just have the problem you solve but who share the same values. (HT Trudi Lebron and Kelly Diels.)
- It’s not about being an “expert,” it’s about being a leader. And being a leader is more about how you show up than about doing it perfectly or right. (HT Nisha Moodley, Tamala Poljak and Erica Courdae.)
Deeper support from me:
- What’s your Messenger Archetype? Take the quiz.
- My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line.
- As a Copywriter + Messaging Expert, I craft websites that make your dream clients feel SEEN and convey the true value and impact of your work so that it moves them to sign up.
Did these conversations create any shifts or realizations for you? Anything you’re implementing into your business? Let me know in the comments of this episode’s post over on Instagram.
Hi! I’M ADRIA DECORTE, M.S., Message Clarity Coach
Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches make a message that feels messy CLEAR so they can reach more people, scale their business, and start a movement.