#179 What is Messaging? What’s Values-Based Messaging?

#179 What is Messaging? What’s Values-Based Messaging?

Today begins a brand new season of Unforgettable! A season dedicated to taking us back to the foundations of messaging. 

Starting with…

What is messaging, really?

Believe me, I’ve heard a lot of myths and misunderstandings in the past several years I’ve been leading messaging workshops and Masterminds!

That it’s all about wordsmithing or dialing in your elevator pitch. 
That there’s a “right” way to do it — following formulas and scripts that work for others. 
That it’s about selling at all costs and has to feel icky or robotic to be successful. 

But when you’re a sensitive Messenger who cares deeply, values-based messaging is where your power lies.

Because there’s a difference between simply following copywriting rules and marketing tactics and messaging according to your integrity.

So, fresh on the heels of the Speaking to What Matters series, it’s time to re-define what messaging really is. 

We start with today’s episode, where you’ll learn the difference between core message and messaging plus how to reset how you think about messaging and start crafting messaging that’s in alignment with your values.

You’ll learn

Listen in.

Deeper support from me:

  • What’s your Messenger Archetype? Take the quiz.
  • My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line.
  • As a Copywriter, I write messaging for Your Website that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. 

Links from the Episode:

What’s your biggest takeaway about values-based messaging? Listen to the episode then let me know in the comments over on Instagram.

Warmth,
Adria



Hi! I’M ADRIA DECORTE, M.S., Message Clarity Coach

Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches make a message that feels messy CLEAR so they can reach more people, scale their business, and start a movement.

WHICH MESSENGER ARCHETYPE ARE YOU?

Take the free quiz to uncover the specific way your message comes out messy + how to use your unique messaging superpower.

Hi! I’M ADRIA DECORTE, M.S., Message Clarity Coach, Copywriter, and TEDx Speaker. I get lit up hosting the Unforgettable Podcast and leading Messenger Masterminds where I help women leaders tap into the message that moves them then clearly & courageously share it so they can call in their people and their next level of impact. On a personal note, I'm also a vanlifer who vlogs my adventures over at "The Dobervan" on YouTube!